Travelzoo Newsroom

Travelzoo is a global media commerce company. With more than 28 million members in Asia Pacific, Europe and North America and 25 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value. 

With our 18 years experience in the travel industry, we are able to comment on travel trends, destinations, money-saving tips and the travel industry at large.

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LONDON, NEW YORK, SHANGHAI, 26 September, 2016 - 

Travel Apps or Travel Agents?

Travelzoo Research Reveals Importance of Understanding International Consumer Preferences

Global travel deals publisher Travelzoo (NASDAQ: TZOO) has conducted a survey* of 6,000 of its Asian, European and North American members to determine how consumers in different markets research and book holidays. While travel apps have been adopted by a vast majority of Chinese respondents – with over 85% of Chinese Travelzoo® members saying the use of travel apps as the easiest way to book a holiday, and over 70% saying they plan to book flights, cruises, package holidays and hotels via apps – among European respondents there is resistance to book travel on mobile.

Richard Singer, Travelzoo's European President, said, "What the research shows is the signi...

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