Travelzoo is a global media commerce company. With more than 28 million members in Asia Pacific, Europe and North America and 25 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value.
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LONDON, NEW YORK, SHANGHAI, 26 September, 2016 -
Travel Apps or Travel Agents?Travelzoo Research Reveals Importance of Understanding International Consumer Preferences
Global travel deals publisher Travelzoo (NASDAQ: TZOO) has conducted a survey* of 6,000 of its Asian, European and North American members to determine how consumers in different markets research and book holidays. While travel apps have been adopted by a vast majority of Chinese respondents – with over 85% of Chinese Travelzoo® members saying the use of travel apps as the easiest way to book a holiday, and over 70% saying they plan to book flights, cruises, package holidays and hotels via apps – among European respondents there is resistance to book travel on mobile.
Richard Singer, Travelzoo's European President, said, "What the research shows is the signi...Read more from this release