How to Win at Christmas

- Travelzoo survey reveals nation favours experiences over material items as Christmas gifts -

Present Barometer


With the UK set to spend almost £19 billion on presents this December, the phrase “money can’t buy you happiness” might have to be reworked to add the caveat “but great experiences can”. Travelzoo, the UK’s top travel and entertainment deals provider, released findings today supporting the belief that accumulating material possessions does not bring lasting happiness – but spending hard-earned money on experiences does.

The Travelzoo Christmas Spending Survey* polled over 2000 UK adults to find out which of their purchases over the past year have brought them the most pleasure and enjoyment, and also what they were most hoping to receive for Christmas this year.

Top of the pleasure and enjoyment scale are holidays – 81% of people stated that money spent on jetting away gave them the best money/happiness ratio. In second place was live events such as concerts (69%) and in third place was fine dining, with 56% of people saying this had brought them the most enjoyment from their expense.

Louise Hodges, head of communications at Travelzoo said, “We’re seeing a real trend in people wanting to spend their money on presents that enable their loved ones to do amazing things and create memories, rather than accumulate more material possessions – or even worse, gifts that end up being returned or exchanged.

“The benefit of a great evening out or night at a hotel is that it gives people enjoyment in different stages – there is the moment of receiving the gift, then there is the anticipation, followed by the experience itself and then the chance to relive it through memories and talking about it with friends. We are social creatures and it’s no surprise that doing things with others is more rewarding than having more things we probably don’t really need.”

Further findings from the Travelzoo Christmas Spending Survey Revealed:

  1. 17% of people will do ALL their Christmas shopping online this year.
  2. 3.2 million UK residents will be overseas on Christmas Day.
  3. Women find Christmas shopping much more stressful than men – with one in four admitting it stresses them out.
  4. Over a third of Brits admit to re-gifting Christmas presents, with toiletries, clothes and books being the most likely to be recycled.
  5. A third of men would consider buying their partner a sex toy for Christmas

*This survey was conducted by independent third party, Censuswide, who polled 2000 working UK adults in December 2014.

Visit Travelzoo for further information.


About Travelzoo

Travelzoo is a global media commerce company. With more than 28 million members in North America, Europe, and Asia Pacific and 26 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value.

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