Travelzoo Wins PRWeek's Global Brand Award
Travelzoo (NASDAQ: TZOO), a global media commerce company, won the prestigious Global Brand award at PRWeek’s Global Awards, held in London last night. These awards benchmark the most important public relations work from around the world, and honour the transformative campaigns that cross borders, build brands and establish trust, while enabling the growth of international enterprise. The coordination of global campaigns at Travelzoo® is run by Louise Hodges, who was at last night's event to accept the award.
Travelzoo's exceptional achievement across multiple markets, raising brand awareness through issues-based communications, was singled out for this year's award. Highlights of Travelzoo's public relations over the past year include sounding a rallying cry regarding the cost of travel during school-holiday dates through a campaign called "The Parent Trap". The company also addressed global concerns over safety following recent terror attacks and the ongoing refugee crisis in Europe. Travelzoo has been instrumental in advising consumers about what to do following unrest in some of the world's top tourist destinations, and has appeared on broadcast media in the USA, Germany and the UK discussing the impact of global events on the travel and hospitality industry.
Richard Singer, president of Travelzoo Europe, said, "We are delighted to have received this prestigious award in recognition for our work. Travelzoo’s public relations campaigns have focused on the biggest issues facing travel today – from controversial peak pricing to keeping people travelling in the face of global unrest. Travelzoo has been at the centre of the biggest global stories in world media, and this is a fantastic achievement for our public relations team."
Travelzoo is a global media commerce company. With more than 28 million members in Asia Pacific, Europe, North America and 25 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value.
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