Sense of Humour Saves Image of the British Tourist Abroad

The traditional stereotype of the sunburnt, tipsy British tourist – complete with questionable footwear – prevailed in Travelzoo's European Tourist Stereotypes Survey, released today. Travelzoo, the UK's top travel and entertainment deals provider, polled 2,400 people across the UK, France, Germany and Spain to find out what each nation thought of its European cousins when they travel abroad.

British tourists were singled out for their sense of humour and open-mindedness in the survey, but were also perceived as being the heaviest drinkers on holiday. Brits are also seen as being less generous than other European nations, with almost half of Spanish respondents claiming UK travellers are the least generous when abroad. Overall, Spanish tourists were voted by all four countries as the most likeable – topping the lists for being the most courteous, generous, friendly and helpful.

Travelzoo's European managing director, Richard Singer, comments, "Luckily for us Brits, our world-famous sense of humour continues to be our saving grace on foreign shores. Our fun-loving party spirit also came out in the feedback from other nations, but perhaps a little restraint with the sangria and sunshine is called for, as well as a little more care in our appearance when hitting the beach!"

Despite the UK, Spain and France describing German travellers as "pushy", "demanding" "beer drinkers", German respondents were in fact the hardest on themselves, with 55% admitting that the stereotypical German traveller lacked generosity. Interestingly, 47% of Germans do not view themselves as child-friendly, although it appears that a substantial 74% of UK and 86% of French respondents think that they are.

The French, who labelled themselves "arrogant" and "rude", are the least popular overall when ranked according to their stereotypical traits. UK travellers were particularly unkind to their French cousins, with over half of UK respondents agreeing that French travellers lack humour. A further 47% of British travellers said that the French lack courtesy, which greatly contrasts with the opinion of French travellers, as a huge 92% think of themselves as courteous individuals.


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Notes to editors

This survey polled 2400 European Travelzoo members in June 2014. Respondents in the UK, France, Germany and Spain were asked to share their views on the stereotypes of travellers from these respective countries.

About Travelzoo

Travelzoo is a global media commerce company. With more than 28 million members in North America, Europe, and Asia Pacific and 26 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value.

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