What’s All the Fuss About? Travelzoo Study Reveals the UK is Beach Body Ready


With "Beach Body Ready" still trending as one of the most talked-about subjects on social media, Travelzoo polled 2000 UK adults to ask them about their body confidence on the beach. The idea of bearing all on the beach doesn’t faze the majority of respondents, with over 85% saying it would not put them off booking a beach holiday. The research also shows that only 15% find beach body-related advertising offensive.

Travelzoo, the UK’s top travel and leisure deals company, put together an advert featuring Gladys, Mavis and Doris – referencing the original Protein World ad seen on the London Underground, but with a very different message to consumers.

Louise Hodges, Travelzoo’s head of communications said, "Getting ready for the sunshine is something that’s on everyone’s minds at this time of year. We wanted to have some fun with the idea of being ready for the beach and to communicate the huge benefits of a beach holiday, whatever your age, size or appearance. Our fictional characters Gladys, Mavis and Doris perfectly capture the feeling of careless abandon and positivity that we believe most people actually experience when they hit the beach."

Further findings from the Travelzoo Beach Body Confidence survey

Age makes a big difference

Interestingly, 18-24-year-olds are the age group most likely to find "beach body" advertising offensive. Nearly a quarter of people in this group found beach body-related ads unpalatable – the highest number in all age groups. This group is also the most likely to get into debt spending money on treatments and attempts to get beach body ready, with more than one in 10 admitting to spending above their means on this. This is the age group that feels the most confident on the beach, however, while the 55+ group felt the least confident.

Gender differences are apparent as well

Male respondents are twice as confident as women about how they look on the beach, and women report being twice as likely to compare themselves to other women on the beach. Overall women are more anxious than men about being in swimwear on the beach. However, almost a quarter admit that once on the beach they relax and forget about body image.

But overall we all still love a beach holiday

Just 6% of people say they would deliberately book a holiday with a private beach or pool in order to avoid feeling "on show" and 40% of people believe being happy and healthy is far more important than how other people judge their physical appearance.

* This survey was conducted by independent third party, OnePoll, who polled 2000 UK adults in May 2015.

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About Travelzoo

Travelzoo is a global media commerce company. With more than 28 million members in North America, Europe, and Asia Pacific and 26 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value.

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