Travelzoo launches #SoloSeptember industry campaign to reduce costs for solo travellers
LONDON, August 30, 2018—Travelzoo® (NASDAQ: TZOO), a global publisher of exclusive offers and experiences for members, today launched a campaign to combat the premiums that affect the growing number of people travelling alone. A collaboration between Travelzoo and more than 25 industry partners, including Cox & Kings Travel, STA Travel and Saga Cruises, #SoloSeptember is a month dedicated to encouraging more people to take trips on their own by reducing or removing single-person supplements and fees.
In June, Travelzoo research revealed that over three-quarters of Brits have either travelled by themselves or are considering doing so in the future, while more than half (60%) of those travelling alone were either in a relationship or married, showing solo travel is no longer a minority activity. Despite this growth, over a third of those surveyed said that the worst part of travelling by themselves is having to pay single-person supplements, which can put many off travelling alone.
Announcing the start of #SoloSeptember, Travelzoo General Manager Joel Brandon-Bravo said: “More and more people across Britain are choosing to travel on their own, yet we often hear from our members that they feel penalised for making this choice. Travelzoo is spearheading this campaign to help break down barriers to solo travel, to reduce the cost of travelling alone and to increase the range of experiences that are open to people travelling without partners or families.
“The traditional view of a solo traveller as a twenty-something backpacker hopping from hostel to hostel is no longer true. The modern solo traveller is older, wealthier and may be travelling by themselves simply because they and their partner have different interests in a trip abroad. We've had a great reaction to this initiative, with many top brands supporting us as we look to make #SoloSeptember the best month ever to book a solo holiday.”
Travelzoo has launched a #SoloSeptember hub, showcasing deals and offers for single travellers throughout September, at www.soloseptember.com.
About the research
The Travelzoo Solo Travel research was conducted via an online questionnaire in May, 2018 and completed by 1,200 respondents from the UK.
Note to editors
Three-quarters of Brits now say that either they have travelled solo or would be interested in doing it in the future. In all, 38% of people now say they have travelled on their own purely for leisure purposes, with half of those who haven’t open to considering it. Results show that once people try it they tend to be converted, with almost half (48%) who have travelled solo for leisure taking multiple solo trips per year.
The continuing growth of solo travel is driven by the growing number of married couples and people in relationships choosing to travel without their partner, with over half (60%) of those travelling alone either in a relationship (17%) or married (43%).
Costs continue to be a potential barrier, with 36% of those travelling alone on leisure trips saying the single person premium is one of the worst aspects of solo travel, and a third of those who have never travelled solo citing cost as the biggest deterrent to booking a trip.